FTC demands Walmart, Uber, Delta reveal data on personalized pricing

The Federal Trade Commission is demanding information from Delta Air Lines, Walmart, Uber and six other companies to provide detailed information that will allow the agency to study the use of personal data to set prices, wages and job offers.Read more trending news The other companies contacted by the FTC were JetBlue, Lyft, United, DoorDash, Instacart and Target, the FTC said in a news release.The request was made under the provisions of Section 6(b) of the Federal Trade Commission Act, which was passed by Congress in 1914. Under the legislation, each company must provide information that will allow the FTC to assess whether the pricing for a ticket, ride share, food delivery or other product or service varies from one person to the next based on factors such as participation in loyalty programs or analysis of personal data by superintelligence algorithms.If a company fails to turn over the required information, the Commission has the power to compel compliance in federal court.Reute