Why big music stars like Harry Styles and Celine Dion are embracing residencies

For Harry Styles' dedicated audience, it is the can’t-miss event of the year: Tens of thousands have descended on New York City’s Madison Square Garden each night of his 30-date residency, rushing to catch the show before it concludes Halloween weekend.The stint follows the artist's 2022 blockbuster run, when he performed 15 consecutive nights at the famous arena. And he's not the only one embracing the format. Residencies in Las Vegas, once viewed as the final stop at the end of a long career, have attracted younger performers like Usher, Katy Perry and Lady Gaga. In 2024, Adele embarked on a 10-date Munich residency. And last year, Bad Bunny's 31-date residency in Puerto Rico single-handedly boosted the island’s fragile economy, generating over $200 million while extending his efforts to elevate the U.S. territory's global profile. Celine Dion, who holds the record for the highest-grossing residency in Vegas, recently embarked on one just outside Paris. It's her first concert series